Bacardi Breezer
2013
Breezer is a ready-to-drink product under Bacardi Thailand has been popping on the enjoyment of Breezer wherever the party isat. mad Arai-D was trusted with the brand image adjustmentcampaign in order to communicate to younger generations, especiallyhigh confident women. The campaign was guided under the tagline“Splash your life in colors! Every process of the campaign was a welcoming challenge. Werebuilt the brand visual image from scratch with motion vivid colorscheme as the key. Every line of graphic design reflects the selectivetastefulness of young consumers who possess clear self identity andstrong urge to express themselves. The brand visual image we produced was utilized into othermemorable print media such as posters, billboards, in-store pop upsand online media.
Key Visual
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Billboard
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Packaging
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